To maximize all your efforts in internet marketing, here are a few tips that you will want to know if you have already been engaged in the vast and exciting, and of course challenging the world of internet marketing. Knowing these 18 things will help you maximize your success rate as well, and internet marketing will now not only be exciting and challenging, it will also be very rewarding.
404s are very important and deserve your attention – 404 errors can dissuade traffic from your sites. Just imagine if you're just regularly browsing and you've found an interesting website but it keeps on getting a 404 error, chances are you'll swear at it and never visit it again. If you're an internet marketer, these kinds of problems should be avoided to get more traffic on your websites.
Do not be lazy in proofreading outreach emails – or hire somebody who can check it for you. Because it can turn off people if your email has typos or looks unprofessional.
Webmasters should be given more patience – Webmasters are people too, and you must consider that they might be circumstances in their own personal lives that are making them difficult to contact or having them delayed with their work. Most of the time at least, they do deliver.
Do not be too focused on anchor text – to this day; anchor text remains to be overhyped, albeit very important. Do not waste a good link just because you are too set in your desired anchor text.
What is working for your competitors doesn't necessarily mean it will work for you – A blogger might be really successful in getting a lot of traffic with his or her kind of niche, but that doesn't mean that if you copy his or her niche, you will be successful too.
Stop overestimating the rankings – if your rankings keep on changing, do not focus too much on it, you will be better off focusing on the things that will improve your website's search engine ranking and not the rankings itself.
Remember that you can get traffic by other means – Just because you're getting a lot of traffic in facebook doesn't mean you should end it there, you can try increasing your traffic from other platforms as well.
Learn more about link metrics – Educating yourself about link metrics is the key to mastering it. Just because clients tell you one is good, doesn't mean it can be useful.
Be diverse in your use of outreach templates – because one template will not work on every niche. Each client will need a template that will work for their particular niche.
Test the templates that you use – before you use a template, be sure to check it first if it works for that niche to avoid any hassle.
Link builders - building links isn't easy. Have a relationship with your link builders based on goodwill.
Do not be crazy about numbers and always changing things – the adage ‘if it ain't broke don't fix it' works here. Stop always changing your focus when it works for you.
SEO – Focus on your SEO knowledge and stay on the basics.
Mind Search Console and Google Analytics – take advantage of these useful free tools.